Convenience Cookware case Study Example | Topics and Well Written Essays - 500 words

Convenience Cookware - Case Study Example It is also important for the company to pre-test the products before manufacturing them for the market. In this case, the company made a blunder to manufacture a lot of products before testing them if they are suitable for the market. The company should produce a manageable batch of products at a time such that it can take proactive measures should any crisis happen. For instance, it is easy to recall defective product in small quantities than large quantities as illustrated in the case study of Convenience Cookware. The above argument goes in line with inventory management. The company should make sure that they stock current assets in the form of products on offer that can be quickly converted into cash. Basically, current assets are in form of cash and other assets that can be converted into cash or consumed during one year on the normal operating cycle of business (Chasteen, Flaherty & O’connor, 1998). The acquisition of inventory and converting it into cash should be a short period hence the current assets should not be overstocked as illustrated in the case study given above. Overstocking inventory is always problematic in that it may not be sold out during the anticipated period which can negatively impact on the return on sales to the company. The other change that can be made by the company is to use Public Relations (PR) in its operations especially in times of crises such as the one revealed in the case study. Basically, PR refers to sustained effort to create and maintain goodwill between the organization and its publics (Flippo, 1961). This discipline can also be used for crisis management so as to try to create a positive image of the organization. During times of crises, PR can be used to present the firm in a positive way which can help to rebuild confidence in the consumers. It is important for the company to carry out research about the causes of such problems in the future. This will be followed by an